DeepSeek, a Chinese artificial intelligence firm based in Hangzhou, specializes in developing advanced large language models. Established recently by Liang Wenfeng, the company has made waves in the AI industry for its latest AI developments. Notably, DeepSeek has developed AI rivaling leading models like GPT-4 at a fraction of the cost and computing power. This achievement is particularly noteworthy given the challenges faced for advanced AI chips, demonstrating DeepSeek's innovative approach in the competitive AI landscape.